The move from traditional ways of electricity production to green and carbon neutral ways is a long run. We as a company also identify with ZSE’s goal of carbon dioxide reduction. Challenging part of this project was how we managed to capture different location around Slovakia, that visually expressed the core of the ELSEA project. Personification of Elsea, projected into a female character represented more humane and light touch to the whole experience of a viewer. This project was done as collaboration with PR agency Casual.